TRACK #3: CONSUMER TRENDS
Location: SANDBOX (Openbare Verlichting)
Track Moderator:
• Paul Molenaar, Director, ilse media (the Netherlands)
9:00 - 10:00 Keynote Presentation: Consumer Trends Across the World
Trendwatching.com is an independent and opinionated consumer trends firm relying on a global
network of 8000 trendspotters who deliver inspiration and pangs of anxiety to business
professionals worldwide. What are the main consumer trends they see?
Speaker:
• Reinier Evers, Founder, Trendwatching.com (the Netherlands)
10:00 - 11:00 Changes in Consumer Behaviour - Case Studies
Transformation - Use of Convergent Technology
Consumers increasingly move between mobile, fixed telephony, PCs and home
entertainment systems. This has led to an appreciation of the benefits of having multiple devices do multiple
things.
Speaker:
• Wouter van de Bunt, Industry Leader Information, Communications &
Entertainment, KPMG (the Netherlands)
Transformation - SMS is to Tell You that I Love You
While people are specializing in different communication channels, the way they organise their lives and connect to
each other is changing.
Speaker:
• Dr. Stefana Broadbent, Ethnographer, Swisscom Innovations (Switzerland)
11:00 - 11:30 Coffee Break
Location: TREEHOUSE (Zuiveringshal Oost)
11:30 - 12:30 Digital Lifestyle Aggregators
Two software pioneers discuss the new market for do-it-yourself services. How can users and
developers cooperate to generate new services?
Speakers:
• Simon Grice, CEO, Midentity (United Kingdom)
• Dave Winer, Author, Scripting News Weblog, and Web publishing software pioneer
(United States)
12:30 - 13:00 Meet the Dutch
As part of a much wider and deeper study into changing consumer behaviour, teams of ilse media staff made house calls
to 10 Dutch families. If the initial findings are an indication of how media consumption is changing, the pace is
enormous across all age groups. Enjoy some anecdotal evidence, as recorded in short movies.
Speaker:
• Paul Molenaar, Director, ilse media (the Netherlands)
TRACK #4: CONNECTING THINGS
Location: SHED (meeting room in the Ketelhuis)
Track Moderator:
• Simon Jones, Human Computer Studies Lab, University of Amsterdam (the Netherlands)
9:00 - 10:00 Keynote Presentation: Why Things Matter
Julian Bleecker has argued about the coming wave of "blogjects" which are objects that blog or manufactured goods that
emit a steady stream of information. These blogjects provide info about their world and what they make of it and take
action to change it.
Speaker:
• Julian Bleecker, Head of the Mobile and Pervasive Lab and Research Fellow,
Annenberg Center for Communication, University of South California
(United States)
10:00 - 11:00 Creating New Worlds - Transformation by Artists
We Make Money Not Art
Régine will showcase the new ways in which artists are using identity and location as creative tools.
Speaker:
• Régine Debatty, blogger, We Make Money Not Art (Belgium)
Art Center Nabi
Art Center Nabi focuses on combining art and culture with technology to "bring out the power of creativity". Hear about
a unique vision and approach from Asia.
Speaker:
• Soh-Yeong Roh, Director, Art Center Nabi (South Korea)
11:00 - 11:30 Coffee break
Location: TREEHOUSE (Zuiveringshal Oost)
11:30 - 13:00 New Interfaces - How to Interact with a Connected World
Media labs around the world are investigating the future of media. Find out what scenarios they
are working on and what are the most advanced media interfaces they are developing.
G-speak
Speaker:
• John Underkoffler, Chief Scientist, Tread & Loam, Co-Inventor, g-speak gestural
interface technology, Advisor to Steven Spielberg on the film "Minority Report" (United States)
Sensor Networks
Speaker:
• Euro Beinat, CEO, Geodan (the Netherlands)
Ambient Intelligence
Speaker:
• Dr. Emile Aarts, Vice President and Scientific Program Manager, Philips Research Laboratories Eindhoven
(the Netherlands)
Mobile Lifestyles
Speaker:
• Jo Reid, Experience Design Researcher, Technology and Lifestyle Integration Programme, HP Labs Bristol
(United Kingdom)
13:00 - 14:00 Picnic Lunch
Location: TREEHOUSE (Zuiveringshal Oost)
Afternoon Conference Plenary Session
Location: BUZZ HALL (Zuiveringshal West)
14:00 - 14:20 Keynote Presentation: Search and the Answer of Yellow Pages
World Directories has grown from its strong print heritage to embrace online, mobile and voice channels to create a
true cross media local search and advertising company.
Speaker:
• Andrew Day, CEO, World Directories
14:20 - 14:45 Keynote Presentation - Creating New Markets
Google has developed into a new media powerhouse which has not only transformed the search
market but which is also creating new areas of information exchange and creation.
Speaker:
• Lorraine Twohill, Marketing Director Europe, Google (United States)
14:45 - 15:15 Global Issues Demand Creative Leadership
Moderator:
• Joris van Heukelom, Director of Content, KPN TV & Media (the Netherlands)
Speaker:
• John Thackara, Doors of Perception (The Netherlands)
15:15 - 16:00 Creative Business Leaders Debate
Debate with business leaders, investors and creative entrepreneurs.
Speakers:
• Martijn Hamann, Partner, Van den Ende & Deitmers | Venture Capital (the Netherlands)
• Candace Johnson, President, Johnson Paradigm Adventures, international telecommunications expert and
entrepreneur (Luxembourg)
• Loїc Le Meur, Vice-President EMEA, SixApart and Global Leader of Tomorrow, World Economic Forum
(France)
• Ola Ahlvarsson, CEO and Co-Founder, Result and Co-Founder, Boxman (Sweden)
• Michael Naimark, media artist and researcher (United States)
16:00 - 16:30 Closing Session
Speakers:
• Caroline Gehrels, Alderwoman, City of Amsterdam (the Netherlands)
• Marleen Stikker, Founder, Waag Society (the Netherlands)
• Bas Verhart, CEO, Media Republic (the Netherlands)
Please note: the PICNIC '06 conference program is subject to continuous change. |
